5 Tips to Create SMS Messages That Convert
When it comes to mobile marketing, there are many ways to drive your customers to take action. Whether that means visiting your website, visiting your store, contacting you, making an appointment or redeeming an offer, there is almost no better way than using SMS marketing … when done right.
You see, when you look at the top marketers who are using mobile, almost every single one uses SMS/Text messaging.
Do you think there is a reason for that?
Of course there is.
SMS gives marketers the widest reach among their customer base and offers the most effective communication channel when trying to drive immediate action.
Look at Starbucks, Macy's, jcpenney, Lane Bryant, Crate and Barrel … They all leverage SMS as a key part of their mobile strategy.
No matter how you slice it, SMS is the workhorse for many businesses when it comes to a comprehensive mobile strategy that leads to results.
The great thing about SMS is that businesses large and small can use it very effectively to drive action. Most of us want that action to be sales, and that’s when SMS can shine. At the end of the day, it’s super affordable when looking at the ROI it can generate, fairly easy to get started and very trackable.
In order to have SMS perform like a workhorse and drive the results you want, you should follow these five tips:
1. Utilize time-sensitivity in your messaging. Listen, more than 97 percent of SMS messages are read within 15 minutes. We both know your email isn’t competing with that. Because SMS is immediate, you need to make sure your messaging accounts for that and offers real value based on that immediacy. SMS is meant to be used like email or even push notifications. If you’re promoting an event that’s on Saturday, the SMS message better not go out the Monday before. It will be forgotten. You can always include a link or a promo code that can be redeemed for enhanced tracking and conversion reporting.