5 Steps to Generating Leads From Your Blog in Just a Few Months - Page 2 of 3

By Jeff Molander

Here's what to do:

First, I'll be honest. I'm not getting leads from my Vimeo video listing that is 2 days old. But will I soon? Yes.

I know this based on my success with the below formula. Here's what to do:

1. Do your homework: Understand how your prospects search on Google. I know many of my prospects are trying to start "using LinkedIn for sales leads." Plus I see HubSpot has top placement here. This search term is important enough for them to be there, too.

2. Solve a problem. Ed Worthington knows people want to avoid getting ripped off when buying office copiers. And I know people need to find a way to start using LinkedIn for sales leads. Ed and I solve problems. This is essential for you to focus on when writing blog titles and articles. Right now, ask yourself: What pressing problem do I solve? What pain do I remove? What pleasure do I create? What freedom do I permit? What connection do I allow?

3. Create response. My videos and blog posts are structured to change the success rate of prospects. Materially changing prospects' ability to move the needle was a game-changer for me. It will be for you too. Show prospects your "better way" and invite them to join you on a journey to teach them how to have that same success.

4. Keep it brief and ALWAYS make a call to action. My video (in the above example) is two minutes long for a reason. More importantly I go for it. I try to get a lead. Don't be afraid to. You're not selling-you're helping prospects take a step toward solving their problem, learning a new skill or avoiding a risk. Make sure you don't confuse your prospect's strong desire to get some relief (for free) with their not wanting to be pitched what you sell. Short videos that scratch itches and contain calls-to-action (using URLs in the description and within the video) work. Period. Make sure all of your videos have calls to action.

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Categories:
B-to-B
Social Media

Companies:
HubSpot

Jeff Molander Author's page Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.