3 Ways to Waste Time on LinkedIn, but Feel Good About It
Fact: If your connection requests are not accepted often enough, LinkedIn will remove your ability to make requests.
LinkedIn prohibits contacting distant prospects. LinkedIn is not a good place to contact people whom you don't have (at least) a second degree connection with, and whom you don't have specific knowledge about.
If you have a new prospect—who you've never spoken to-it's probably not a good idea to request a connection on LinkedIn (outside of an InMail message). That is, until you have better proximity to the prospect ... better ability to approach once they know you or have a high probability of accepting the connection request.
From a practical view, here's why: Because this is not what LinkedIn is intended for. It's not what the founders built LinkedIn to do for sellers.
In fact, LinkedIn wasn't originally built with "social selling" in mind. Just like Facebook wasn't built for marketing.
That said, LinkedIn and social selling are evolving into a great match. In fact it's the bedrock of their growth plan as a business. But be careful. Connecting with prospects is where a lot of sellers go wrong and pay the price!
Questions about any of my tips? Disagree with my perspective? Let me know. Good luck to you!