3 of the Best Subject Lines I've Found
This is a LinkedIn-specific approach that works because it:
- Bluntly capitalizes on the spammy environment inside LinkedIn by being honest about it
- Separates you out ... draws bold distinction between you and the crap (noise)
- Suggests you invested time researching the prospect (setting you up to prove it)
Pair this kind of honest approach with a bold, no-nonsense first sentence and you’ll earn better response. The "curiosity factor" here is secondary to the "wow" factor you get with blunt honesty. And sounding different than most of your competitors.
Inside your email message be certain to focus on one (minimum) or two specific noteworthy items from the prospect's LinkedIn profile. Don't be general. That won't work. You must be specific about what you see and link it to the "why" (why this spurred you to contact them).
Be specific. Even if it's anecdotal (e.g., they're into mountain biking, tennis, cars, Star Wars, etc.).
2. "Have you considered?"
Think of what your prospect is aware they need to know … or suspects they might not know enough about. That's what to focus on. Leverage that uncertainty. Here’s how: Inside the email, reveal a specific fact or alarming trend most customers don’t know right now — but should.
A warning is a mental trigger. We all appreciate being warned about unseen dangers or hidden opportunities.
Don’t waste time introducing yourself in the first sentence. They can see who you are in your signature.
Help your prospect think, “I didn’t consider that. I didn't know this was an option. Doggone ... what else does this person know that I should know?” or “Wait. I didn’t realize that. I need more details. How exactly does that work?”
Focus on making your email message sound like a message from a person—not a marketer or sales rep. This way you can get invited into a discussion about what they are receptive to talking about right now.