12 Reasons to Fuse Direct Marketing and Video Marketing Now (Part 2)
In a future blog, we're going to illustrate how to convert a successful direct mail letter that has been mailed to millions of consumers, could be converted into a direct marketing video. When that blog appears, you'll see how using direct response copywriting techniques in video script writing can work. In the meantime, comment below and tell us your video marketing successes or what you'd like to read in future blog posts.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.