10/10 Pets Approve! Creative Spotlight on Fluffy First Pet Care
Early in 2016, my good friend Patricia Cangelosi announced she'd be leaving her position as a marketing assistant at a fundraising agency to realize her dream of owning a pet care business, Fluffy First Pet Care, LLC. Of course there was a moment of shock, and (Patty won't hold it against me for admitting) concern. But it wore off very quickly. Patty and I have known each other since college (shoutout to E-Town, home of the fightin' Blue Jays) where we both majored in English on the Professional Writing track.
She is easily one of the most diligent and creative people I know, so it wasn't hard to have confidence that she'd make this thing work. And she certainly has. I thought I'd SPOTlight (get it? Spot, because dogs?) her and her business on the blog, because it really showcases some fantastic copy and creative, all done by Patty herself. Also because I like to remind friends that they owe me.
Without further ado, let's wag this tail.
1. Introduce yourself!
My name is Patty Cangelosi, and I’m the owner and founder of Fluffy First Pet Care, LLC. Based in New Britain, PA, Fluffy First serves Doylestown and surrounding areas in Central Bucks County.
2. When was Fluffy First born?
The first “real job” I had was on March 26, 2016; I’ll never forget it. The dog kept bolting away from me in the fenced-in yard, and I could not catch her. I had to call my Dad to come over and help. 😉
3. What was your marketing/business background before this?
My first real taste of marketing was at Elizabethtown College, where I was president of the K9 Club (shock). I created flyers with images of cute dogs and sayings, like, “Hot dog, are we excited to meet you!” “Wanna play? Join today!” I loved it. Over a hundred students attended the first meeting that year after seeing those flyers around campus.
After I graduated with a degree in professional writing, I worked at a marketing/publishing firm as a proofreader. I saw all the creative work the company produced – emails, newsletters, ads, multimedia campaigns, social media and web promotions, and much more. I was inspired, and also a little frustrated that I couldn’t be part of that creative process.
I moved on to join the marketing team of a fundraising company, where, at times, I was able to write creative product descriptions, help with the layout of (and model for) the catalogs, and design some flyers and emails of my own.
4. I think you surprised a lot of us when you announced the plan to start up your business. What made you decide to go for it?
For many reasons, my most recent full-time job was not the right fit for me. I actively searched for something new for several months; however, I was unable to find a match. Starting a pet care business was sort of a pipe dream I’d had in the back of my head for years. I love animals tremendously. Making a living by spending time with them, well, it seemed like an amazing idea! I did not think it was realistic, but one morning in January 2016, something just clicked. I decided I was going to do it and didn’t look back.