10 Critical SEO Best Practices for E-commerce Sites
Do you have an e-commerce website? If so, you might find SEO (search engine optimization) a tad more complicated than what other types of businesses face. Here are 10 SEO best practices for e-commerce sites.
1. Reduce Image Size to Increase Speed
It’s important to add images and if possible video of each product, as many shoppers use Google Images to search for items. However, pictures that are too big will slow down your page load times, which in turn will hurt your search engine rankings. To test your webpage speed, use Google’s free PageSpeed Insights tool.
2. Optimize for Mobile Devices
Mobile optimization is becoming increasingly important for all businesses, but it is especially crucial for e-commerce sites. Shoppers expect to move seamlessly between devices, and e-commerce platforms that are not mobile friendly are almost useless on a mobile device. Create a mobile website or app, or use responsive design to automatically scale your site to the size of each user’s device. Use Google’s free Mobile-Friendly test tool to check for any mobile usability issues.
3. Streamline Navigation
Usability is an important factor in Google’s new algorithm. Design a visually appealing site with clear, obvious navigation options and minimize the number of clicks required to reach a specific page. Clearly label your product collections, and for larger websites, use an internal search engine that gives users the ability to quickly find what they need.
4. Write Unique Product Descriptions
Avoid the temptation to rely on manufacturer descriptions or to repeat content for similar products. To boost your Google rankings, you must have unique, high-quality content on each page. This initially requires a lot of work, especially if you already have numerous products for sale. However, this is well worth the effort to ensure your product pages have a shot at ranking in Google. If your descriptions are duplicates of other webpages online, then Google is not very likely to rank your webpage high in the search results.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.