In his latest book, "Talk Triggers," Jay Baer lays out a new approach to sparking the kind of word-of-mouth marketing that truly differentiates your brand from the competition.

In this episode of Marketing Garage, recorded at Content Marketing World 2018, Jay talks to Thorin about the strategic keys to word-of-mouth marketing, how to tell if you've got an idea that can really make an impression, and the technology stack his team at Convince and Convert uses to enable talk trigger marketing for themselves and their clients.

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