Augmented reality (AR) and image recognition are marketing technologies with the potential to dramatically change how consumers interact with products and brands ... if they catch on. One area of marketing that seems poised to embrace these opportunities is packaging design.

This week, Marketing Garage brings you a recent conversation between Thorin, Cory Francer of Package Printing and Rob Stott of Dealerscope and CT.Lab Global Media about how the packaging industry is leveraging image recognition and AR to create immersive and informational customer experiences — such as the 19 Crimes wine augmented reality experience powered by the Living Wine Labels app. The guys talk about consumer adoption of the technology, technological support on the phone platforms, where this technology could go in the future, and whether AR is better used for entertaining gimmicks or hard customer info.

If you'd like to see the video with the scenes we're referencing, you can find that over on the Tech Talk video channel, here.

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