Jarvis Bowers, VP of digital marketing for Holland America Lines cruises, stops by the Marketing Garage to talk about what building a great digital customer experience means for his brand.

Along the way, we talk about the brands they studied to build model use experiences, how they chose the technology (Adobe Marketing Cloud and others) to enable the kind of customer journeys Holland America wanted to build, and what marketing technology providers could do to make it easier for customers to "normalize their technology workflows."

If they do that well, can it help Holland America fight the commodification of the travel industry by online aggregators? Bowers believes it can.

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