William Fridrich

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Recently, in a webinar for Inside Direct Mail entitled 25 Secrets to Help Your Creative Teams Thrive!, a top-level creative team revealed exactly how copywriters, designers and clients can work together successfully and prosper. After all, when every dollar you invest must work harder and go further, getting the best work from your creative teams is essential.

Today, when every dollar you invest must work harder and go further, getting the best work from your creative teams couldn't be more important. But why do some relationships fizzle while others soar?

Register today to hear a top-level creative team reveal exactly how copywriters, designers and clients can work together successfully and efficiently. They'll discuss:

* A step-by-step program for overcoming obstacles and producing promotions on time, on budget and on message

* Specific ways to build mutually beneficial relationships with your creative teams, whether freelance or on staff, and keep them producing year after year

* Samples of their creative work with behind-the-scenes discussion on how they conceived, shaped and produced the final packages.  (You'll take away lessons that you can apply in your next creative session!)

Registration fee: $79

Click here to register today!

by Denny Hatch A direct mail format that has always baffled me is the magalog—that curious 81⁄2˝ x 11˝ booklet that is a cross between a magazine and a catalog. The very first magalog was a self-mailer written by freelancer Dick Sanders and designed by freelancer William Fridrich in the mid-1980s for Dick Fabian's Telephone Switch Newsletter. Sanders' sales letters kept getting longer and longer, and he kept wanting to make them longer still. At the same time, the creative team felt the need to break up the information. Clearly a new format was needed, and since Fabian had done a self-mailer,

More Blogs