Wellington Fonesca

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Be humble, be where your customers are and deliver high-quality customer service in every channel are just three of the 12 actions for multichannel success that were presented during a session that took place at Integrated Marketing Week 2013 in New York City last week.

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