Vincent Ircandia

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

"When your agenda is the entire company's agenda, that is a different way to think," said Phil Fernandez, chairman and CEO of Marketo. "You're now driving the entire company's agenda." ... Or are you? The thing about all these new roles for marketers is that a lot of them don’t necessarily need to be in the hands of marketers.

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