Smart marketers realize data-driven marketing leads to better results, and they are ready to put their money behind it. According to The CMO Survey, during the next three years marketers expect to increase their spending on marketing analytics by 73 percent. With the marketing function becoming more and more dependent on data and technology to be successful, it's time for CMOs to bridge the organizational divide and build a partnership with CIOs. Below are four steps for CMOs to create a more productive relationship with CIOs and work toward the mutual goal of betterment for the overall organization.
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