"We'd love to say ‘It's not you, it's us,’ but it's totally you. Not to be rude, but you aren't the smart, funny social network we fell in love with several years back. You've changed. A lot," wrote delivery service Eat24 in its breakup letter with Facebook. Eat24 is one of the many brands re-evaluating its relationship with Facebook as the site continues to make changes to the algorithm that affects organic reach. According to a study by ad agency Ogilvy, as of 2012, Facebook limited the organic reach of content to around 16 percent.
SAN FRANCISCO (AP) -- Microsoft Corp.'s big bet on Facebook's online social network isn't stopping Chairman Bill Gates from promoting other popular Internet hangouts. Gates is helping out LinkedIn Corp.'s online professional network by setting up a profile on the service and posing a question to help draw more attention to a makeover of the Web site's front page.
By Tracy A. Gill Children's marketing is enjoying a good deal of attention right now, and with good reason. As the Yankelovich Youth MONITOR 2005 study reports, kids increasingly are involved in their families' buying decisions. And with Generation Y outnumbering the boomers, a loyal kid customer today can mean money in the bank for years to come. Kids today are media savvy, and to reach them, your marketing communications have to be spot-on, explains John Page, youth insights manager for Yankelovich. Page offers three touchpoints you'll want to hit when marketing to these young consumers: 1. Authenticity. Your messages should