Tracy Gill

Online fundraising may be a concept on the mind of most development professionals right now, but don’t discount the essential role that direct mail plays, and will continue to play, for nonprofits, contends Susan Madden, director of development for New York Restoration Project (NYRP). Founded a decade ago by entertainer Bette Midler, NYRP seeks to clean and restore community gardens, open spaces and parks in New York City’s underserved neighborhoods. For Madden and her team, direct mail is key to accomplishing these goals, helping them raise funds, grow their donor programs and keep current donors involved with, and aware of, NYRP’s programs. Madden now pauses

About a decade ago, after spending the better part of his career as an executive in the printing and paper manufacturing industries, consultant Derek Smith turned his attention to the environmental stage. Through his work with the Forest Stewardship Council (FSC) among others, Smith discovered that while the North American paper companies have made great improvements, there’s still a lot of bridge-building to be done between the industry and the environmentalists. And, just as importantly, there’s a crucial part of the equation that’s missing: the end user, i.e., you. “There are some key sectors in the supply chain, like paper merchants, printers, publishers, end

The Direct Marketing Club of New York's annual Silver Apples awards luncheon is always a treat. The who's who of direct marketing in the NYC area—and beyond—turn out to have a few drinks, a few laughs, some lunch, some business talk, and the chance to honor our industry's best-in-class leaders. The 2005 Silver Apple winners certainly fit the bill: Ken Altman, Kay Cassidy, JoAnne Monfradi Dunn, Robert Edmund, Joe Furgiuele, Murray Miller, Chris Paradysz, and corporate winner, Boardroom Inc. Capitalizing on the NYC connection, Boardroom's Executive Vice President Brian Kurtz gave an acceptance speech that borrowed the "Late Night With David Letterman" show's

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