Tom Mack

By Donna Loyle They're highly educated, have above-average household incomes, and their ranks are filled mostly with women. Sounds like a marketer's dream demographic, doesn't it? In 2000, there were about 4 million elementary and secondary school teachers and college faculty members in the United States, and another 4.4 million school administrators, school librarians, guidance counselors, support staffers and others involved in education, according to the National Center for Educational Statistics (NCES). Moreover, NCES estimates another 2.2 million teachers will be needed in the next decade to handle enrollment growth and replace teachers leaving or retiring from the profession.

They are the fearless guardians, the tireless playmates, the sentient guides, the most loyal companions, and for some lucky people, the ultimate go-fors. Whether it's a pure-blooded poodle or a mangy mutt whose only claim to fame is a ratty old bandanna, if it's nose is wet and it's tail is wagging, it's probably loved by someone. A study by the American Pet Association in 1998 found that of all the dog owners in the United States, more than half are more attached to their pets than to at least one other human being. They are all things to more than

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