Tom Gerace

Heather Fletcher is senior content editor with Target Marketing.

Earlier this month I was in Cleveland for Content Marketing World, where the theme was “The World of Stories.” Who doesn’t love a good story? At our core, humans are storytellers, and we are receptive to them.

Jokes about former California Gov. Arnold Schwarzenegger's fall from grace just may be the perfect vehicle for improving search engine rankings in real time. That's true, at least, for the host of NBC's "Late Night With Jimmy Fallon."

by Katie Haegele The Internet is no longer new media. You know you've got to use it to its fullest potential. Online initiatives, such as affiliate marketing and breeding loyalty through dynamic and compelling content, represent some of the best ways to capture and keep the attention of Internet users. Friends in High Places Researchers at Forrester believe that by 2003 the affiliate market will be worth $12 billion. Also called "pay-for-performance" advertising, affiliate marketing is eclipsing banner advertising as the new way to exploit the Web's inherent tracking capabilities. There's safety in numbers. Forming smart partnerships could well be the wave

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