Thomson

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

"In today's 'age of austerity' every significant investment requires proof of bottom-line impact — a condition called Frugalnomics," said Tom Pisello Alinean research measured the engagement levels and derived value of Fortune 500, and select mid/small company social media campaigns. This research revealed that the ROI can be calculated through the Social Media Value Chain, a method for quantifying the costs, benefits and bottom-line value, including: The Social Media Value Chain research and key findings were embodied in a Social Media ROI Calculator to help marketers model the level-of-engagement and derive the investment requirements, benefits and ROI.

The idea that any new film that depicts someone smoking will be given an R rating by the Motion Picture Association of America [MPAA] is an example of yet another buttinsky group of zealots worked into a lather about a tangential issue when the world is falling apart. Is this wonderfully free society being gradually subverted by multitudes of muddled prudes who want to dictate how we think and act just like the Taliban in Afghanistan? I am reminded of Cole Porter’s delightful—and deliciously racy—musical comedy, “Out of This World,” which opened in 1950 and was based on Greek mythology. I saw it at

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