Thomas Kolster

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

In the United States, in recent years we’ve experienced Tea Partiers, "The Big Short," Occupy Wall Street and now Trump (not a linear progression). The art of politicking to achieve overall public good — our version of democracy — seems woefully dysfunctional. Talk about angry (and ugly). Positioning a brand — authentically — as an agent for good in a world that may not appear so good is perhaps the breakthrough all of us need.

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