Thomas Kinkaid

When the product name is based on its founder's name, brand longevity is inexplicably tied to the vitality of the founder. As Ferris State University professor and The Callahan Group Partner Susan K. Jones notes, stock analysts fret over the value to assign to these kinds of companies. If the artist Thomas Kinkaid gets run over by a bus, she asks, how will his company be perceived without him? Well, Martha Stewart may feel like she's been run over a bus, but the brand crisis in this instance is taking place while she's fighting for her public image. Up until the early summer of

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