Theresa Lang

One of the most popular applications to integrate print and digital is the QR Code, invented in 1994. A QR Code is read by an imaging device, such as the camera on your mobile phone, and launches a browser that brings the user directly to the intended URL. But it's questionable how many consumers are actually scanning QR Codes.

Today, many marketers are trending away from looking at printed media as their No. 1 channel to reach an intended audience. Digital—including mobile, online advertising, social media buys, corporate websites and others—tends to be a higher priority as marketers see consumers continuing to turn to the Web and, more specifically, accessing the Web via mobile devices.

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