Some big ad agencies are being investigated for price-fixing. Rebecca Meiklejohn, a government antitrust attorney based in New York, is looking into whether big ad agencies got smaller production firms to submit inflated bids to marketers so the agencies’ in-house departments would win the ads.
A new marketing campaign for StubHub, the ticket-resale website, stars a 25-foot-high animatronic talking tree with tickets as leaves. In commercials, the tree, known as the "Ticket Oak," lives in a suburban backyard and doles out tickets to neighbors. It is quite a departure from StubHub's last ad campaign, which showed people dreaming about getting a ticket to a concert or a big game. But with the Ticket Oak character, StubHub hopes to make a splash on Facebook and other media.
Nothing-nothing!-bugs me more than advertising writers who call TV ads "winners" because they're the "best-remembered" and/or "most-liked."
Did the ad sell anything? What was the ROI?
Belinda Goldsmith of Reuters reported that roughly 1 billion people-15% of the world's population-watched some or all of the Olympic opening ceremonies, a TV spectacular that ran four and a half hours.
I watched the next morning via the DVR recording device that is part of our DIRECTV service. By judicious fast-forwarding-and avoiding ads and the procession of the athletes-I saw what was worth seeing in 90 minutes.
I don't watch TV commercials.
Cutesy-poo creativity and the "hard sell" repeated over and over ad nauseam do nothing for me. When you're 73, quality time gets precious.
I'm not alone.