Stewart

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

A new whitepaper, Email Marketing for the Third Screen, by ExactTarget’s Director of Strategic Services Morgan Stewart and E-mail Strategist R.J. Talyor, comments on the growing adoption of mobile e-mail and its impact on e-mail marketing practices. The authors clearly state that mobile e-mail is not a customer’s preferred form of e-mail. Viewing e-mail on a PDA or SmartPhone simply is a matter of convenience for consumers. Mobile e-mail users read rather than write e-mail on their phones and “are primarily interacting with messages they deem urgent, not commercial e-mail,” according to the whitepaper. However, mobile e-mail adoption is growing, so e-mail marketers need

Trying to turn a lemon into lemonade Nov. 3, 2005: Vol. 1, Issue No. 45 IN THE NEWS Camera Makers Focus on Bad Chip NEW YORK (CNN/Money)--Some of the biggest electronics manufacturers say they will repair a defective chip found on more than 80 models of digital cameras and other digital devices, but only if the chip becomes faulty, according to a report published Thursday. --CNN.com, Oct. 27, 2005 Imagine this. You are in a hot-air balloon photographing the great wildebeest migration in East Africa. All hell is breaking loose below--tens of thousands of wildebeest and zebra charging across the

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