Steven Waxman

Even though they’ve only recently entered the spotlight, soy-based inks are not a new phenomenon. Inks made from vegetable oils were popular before the 1960s—primarily for newspapers—because of their environmental benefits. However, they were supplanted by cheaper and more cost-efficient petroleum-based inks, which proved costly to both workers’ health and the environment. But soy inks have made a comeback, being increasingly specified by environmentally conscious print buyers. In fact, as long ago as the late 1980s, soy inks for sheetfed presses began showing up on the market. But are they any good? What are the pros and cons of soy inks? Why Soy-based Inks? Petroleum-based solvents

By Steven Waxman At its most elemental level, direct mail is ink on paper. That seems harmless enough to the environment, especially when there are programs in place to recycle that paper. But, the environmental impact of producing direct mail is much deeper than that because, when compared to other industries, the printing industry is responsible for a lion's share of pollution. Some of the environmental problems facing the print industry include: * Air pollution. The cleaning solvents, inks, alcohols and other wetting agents used in offset lithography release volatile organic compounds (VOCs) and other toxins into the atmosphere. Inks and

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