Steven Perlberg

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Facebook may have more than a billion eyeballs on it, but CEO Mark Zuckerberg wants to keep them there. That’s why his social media empire invested $50 million in Facebook Live content, announcing that the likes of Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson will appear in streaming videos.

Condé Nast is America's premier upmarket magazine publisher. Included in its distinguished stable are many legendary publications. Condé journalists are among the most skilled in the world.

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