If data is the fuel that is powering today’s marketing engine, Google has discovered a real gusher. Google, or any other AI-aided advertising sales effort, can add these datasets to already copious databases and use them as the almost ultimate tool to segment advertising messages to people most likely to be interested in them and to avoid sending ads in specific categories to those people who have signaled they are "not interested."
“Freedom of the press is limited to those who own one,” wrote journalist A.J. Liebling (1904-1963).
No more. Freedom of the press is available to any of the 6.7 billion people worldwide with a computer and Internet access.
A lost soul named Julie Powell who never finished anything she started decided to cook her way through Julia Child’s “Mastering the Art of French Cooking” and blog about it—365 days, 524 recipes. After a year of blogging and cooking, Powell had a following, wrote a book about her culinary adventures and got noticed by filmmaker Nora Ephron.
The result: “Julie & Julia,” a tour de force written and directed by Ephron. It also reconfirms that Meryl Streep, who's drop-dead brilliant as Julia Child, may be the greatest, most versatile actress in film history.
Talk about happy endings. Julie Powell’s third book will be published Dec. 1, 2009. And as Stephanie Clifford wrote in the Aug. 24 New York Times:
Almost 48 years after it was first published, “Mastering the Art of French Cooking” by Julia Child is finally topping the best-seller list, bringing with it all the butter, salt and goose fat that home chefs had largely abandoned in the age of Lipitor. The book, given a huge lift from the recently released movie “Julie & Julia,” sold 22,000 copies in the most recent week tracked, according to Nielsen BookScan, which follows book sales. That is more copies than were sold in any full year since the book's appearance, according to Alfred A. Knopf, which published it.
For a blogger, life doesn’t get any better.
But for a number of bloggers (and journalists), it just got a whole lot worse.