Stephanie Armour

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Walk into Philly's massive Reading Terminal Market and the aroma of sticky buns in the oven is overpowering! Talk about brilliant marketing! Every month or so I buy a six-pack from the Amish ladies at the bakery counter. These buns are divine—loaded with sugar, cinnamon and cholesterol. Michele Obama would scream Amish sticky buns will kill me

August 9, 2005, Vol. 1, Issue No. 20 The Passing of Peter Jennings And How I nearly met Humphrey Bogart IN THE NEWS NEW YORK -- Peter Jennings, the suave, Canadian-born broadcaster who delivered the news to Americans each night in five separate decades, died yesterday. He was 67. --David Bauder The Associated Press, August 8, 2005 I never met Peter Jennings in person, but my wife, Peggy, and I watched him nightly for many years. At one point, ABC News had a trio of anchors reporting from around the country--Jennings, Frank Reynolds and Max Robinson. As I recall, Reynolds, a splendid journalist,

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