A focus on recipient data and preferences allows HP, the largest IT company in the world, to surround its millions of subscribers—be they customers, prospects or just the curious—with email messaging they're happy to open and buy from.
Sridhar Shankar

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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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