It took a court settlement before Big Tobacco released its internal marketing methods for advertising sugary drinks to kids, but today's brands need transparency so that never happens again.
B2B marketing campaigns are notoriously hard to measure. Most marketers are underestimating the ROI of their campaigns, and measuring quantity over quality. Here are three things marketers should stop doing if you want to improve ROI.
Building a technology stack, or a combination of software products and programs used to create your marketing capability, is often an overwhelming task for marketing professionals. There are so many solutions, products and providers to choose from — and you don’t want to spend money on a technology that will have negative consequences down the road.