Shakespeare

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of "Accountable Marketing" (Thomson), "Profiting From the Magic of Marketing Metrics" (Direct Marketing IQ), and "GringoView" blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing.

The politics of the blogosphere are a lot like the politics of the White House: Hunt or be hunted. It's a ruthless world out there, teeming with movers and shakers, hand-wringers, whistleblowers, and intimidating rule breakers and followers, all posting top-notch content with countless followers hanging on their every word. How are you going to set yourself apart? A cutting-edge strategy? A tactful approach? A swift game changer? Read on to learn what Netflix's pulsating political drama, "House of Cards," can teach you about becoming the master of the chess game that is blogging.

I’m pretty damn excited. The Avengers movie hits theaters this week and as a glorified comic book geek, this is the ultimate movie I’ve been waiting for since childhood. I honestly contemplated playing hooky (and doing the same for my kids) to spend an entire day at the theater watching the Mighty Marvel Movie Marathon! But my parental instincts kicked in and sanity prevailed … okay, fine. My wife put her foot down. The Avengers, also known as Earth’s Mightiest Heroes, aren’t just a massively powered superteam. They’re also not just part of this summer’s biggest blockbuster to be.

By Ilene Schwartz Most articles I've read about the intricacies of buying lists begin with the same seemingly simple advice—find a good list broker. First off, finding a good list broker is not always such a simple task. And second, while you may work with some of the best list brokers in the country, the decision of what lists to mail is ultimately yours to make. Since list brokers often have particular areas of expertise (insurance, opportunity seekers, circulation, fund raising, etc.) they specialize in working with mailers within that area. If you are a large direct marketer whose business fits into one of

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