The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe. There, it’s likely to be king of the mountain until the next fashionable tsunami comes along. Enter, batch-and-blast email marketers and robocallers.
The politics of the blogosphere are a lot like the politics of the White House: Hunt or be hunted. It's a ruthless world out there, teeming with movers and shakers, hand-wringers, whistleblowers, and intimidating rule breakers and followers, all posting top-notch content with countless followers hanging on their every word. How are you going to set yourself apart? A cutting-edge strategy? A tactful approach? A swift game changer? Read on to learn what Netflix's pulsating political drama, "House of Cards," can teach you about becoming the master of the chess game that is blogging.
I’m pretty damn excited. The Avengers movie hits theaters this week and as a glorified comic book geek, this is the ultimate movie I’ve been waiting for since childhood. I honestly contemplated playing hooky (and doing the same for my kids) to spend an entire day at the theater watching the Mighty Marvel Movie Marathon! But my parental instincts kicked in and sanity prevailed … okay, fine. My wife put her foot down. The Avengers, also known as Earth’s Mightiest Heroes, aren’t just a massively powered superteam. They’re also not just part of this summer’s biggest blockbuster to be.
By Ilene Schwartz Most articles I've read about the intricacies of buying lists begin with the same seemingly simple advice—find a good list broker. First off, finding a good list broker is not always such a simple task. And second, while you may work with some of the best list brokers in the country, the decision of what lists to mail is ultimately yours to make. Since list brokers often have particular areas of expertise (insurance, opportunity seekers, circulation, fund raising, etc.) they specialize in working with mailers within that area. If you are a large direct marketer whose business fits into one of