Scott McCorkle

Heather Fletcher is senior content editor with Target Marketing.
Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Scott McCorkle — the CEO for Salesforce Marketing Cloud — spoke to Target Marketing about cloud platforms and how Salesforce Marketing Cloud is redefining engagement for marketers.

It took a while for ERP (enterprise resource planning)-style solutions to really reach marketing. Companies could automate and optimize inventory, production and sales information for a couple of decades, but that kind of toolset only came to marketing during the last five to 10 years, and has only really taken off with the growth of cloud computing.

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