Scott Calame

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Note: Denny Hatch personally replies to all correspondence. Readers Respond & Debate “How to Deal with the Media,” published June 22, 2006. “Beware of the taped TV interview. A suck-up reporter will show up with a camera crew and will ask a lot of questions that make you feel very important. The result will be a one-sentence sound bite taken out of context designed to buttress the producer’s biased agenda or be the one dissenting opinion amidst a blizzard of verbiage from the other side. Either way, you’ll look like a jerk. When asked to do a TV interview, I always reply, ‘I don’t do sound

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