Sarah Welcome

Many email marketers struggle to explain to the C-suite, brand managers and even themselves why there seem to be so many limits on the channel.

Why can't I just buy a list? Who are these people running the blacklists? Why doesn't my template render the way I want? Why does permission-based email get blocked? Why do I need permission in the first place? We know intellectually that the answer is because subscribers rule the inbox, and what they don't find relevant or interesting is simply not welcome.

In this session, experienced practitioners from InterContinental Hotels, Publishers Clearinghouse and Geeknet help you understand the rules of engagement for successful email marketing - and how to practice them for higher response and revenue.

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