Smartphone battery-draining apps aren’t many consumers’ idea of fun. Neither is having to download a different app for each augmented reality experience from a brand — no matter how cool it claims to be.
In this session, originally broadcast as part of the 2011 Direct Marketing Day @ Your Desk Virtual show, we asked, where does social media fit in the direct marketer's toolbox?
Get beyond the hype and learn how successful companies are using social networks as a direct marketing channel to prospect for new customers and retain the ones they have. This session will help you put the supposed "need" to make friends/fans/connections/followers into a strategic perspective that you can budget for and measure.
- How to use social media to markedly improve your marketing functions
- How you can trigger prospects on social networks to take the next step in your sales funnel
- What are the right interactions to keep current customers engaged with your brand
Click here to view this session today.
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