Sarah Mannone

Heather Fletcher is senior content editor with Target Marketing.

In this session, originally broadcast as part of the 2011 Direct Marketing Day @ Your Desk Virtual show, we asked, where does social media fit in the direct marketer's toolbox?

Get beyond the hype and learn how successful companies are using social networks as a direct marketing channel to prospect for new customers and retain the ones they have. This session will help you put the supposed "need" to make friends/fans/connections/followers into a strategic perspective that you can budget for and measure.

Takeaways:
- How to use social media to markedly improve your marketing functions
- How you can trigger prospects on social networks to take the next step in your sales funnel
- What are the right interactions to keep current customers engaged with your brand

Click here to view this session today.

Visit the DirectMarketingIQ eLearning page to get more information on archived and upcoming webinars and virtual shows.

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