Samantha Stallard

Heather Fletcher is senior content editor with Target Marketing.

Set-it-and-forget-it campaigns are a no-no, says Samantha Stallard. The content manager at salesfusion says there are six ways marketers can "Optimize Your PPC Spend." "PPC ads give your target audience the opportunity to engage with your online content and land back on your website where they can continue their research," she writes in the July 16 blog post. "Embrace it as the lead generation tool that it is."

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