While the retail world goes nuts, financial services marketers may have a comparatively better level of down time to do some competitive reconnaissance. Now may be the time to take the temperature of hot competition by observing their marketing.
With all of the talk surrounding social and mobile, it would to be easy to overlook the role email plays — and will continue to play — in cross-channel marketing campaigns. But doing so would be a mistake. That was the key takeaway from an hour-long session on the topic at the recent Online Marketing Summit in San Diego.