Marketers today face a constantly evolving landscape of laws and regulations affecting their businesses. In 2009, the Federal Trade Commission (FTC) published final guidelines affecting online marketing or direct website advertising. Subsequent to the implementation of these regulations, marketers have faced significant liability for non-compliance
While mobile payment systems (mobile money, mobile wallets) have been around for over a decade, the unveiling of Apple Pay late last year has some analysts projecting that as many as 2 billion of these kinds of mobile transactions will transpire by 2017. From a security standpoint, at least for now, Apple Pay's methodology may provide better data security and increase consumer "buy-in."