Ruth J. Morrison

Heather Fletcher is senior content editor with Target Marketing.

One group often overlooked in the glut of yearly forecasts is B-to-B marketers. The group needs special tips all its own, according to Wilton, Conn.-based SiriusDecisions, a B-to-B research and advisory firm. After all, "it may be B-to-B, but it's still people to people," says Ruth J. Morrison, CEO and founder of What's The 411 Networks. Morrison uttered that phrase on Nov. 11 at the B-to-B roundtable hosted by Target Marketing at The Union League Club of New York.

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