Rubin

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, consultant, speaker and author of "Return on Relationship." Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to

When I saw that the 2008 rate for a speech by Larry Summers was $45,000 to $135,000, I got to thinking.

Out of curiosity, I started prowling the various Web sites of speakers' bureaus and came to six conclusions:

  1. It seems everybody in the world is available for speeches. Included are political and show business stars, second and third bananas, and hundreds upon hundreds of people I never heard of.
  2. All of these people—luminaries and nobodies—get fees from $1,000 to $1 million, plus expenses.
  3. I used to make a lot of speeches, and all I ever got was expenses and a plaque with my name engraved on it.
  4. I was a damned fool. I was as much a nobody as anybody else and could've picked up some dough if I'd just asked.
  5. If someone invites you to make a speech, think about asking for an honorarium at the very least, if not a fat fee, plus expenses. For Colin Powell, expenses include a private jet along with his $100,000 fee.
  6. The worst that can happen is that no money in the budget exists for fees or expenses. If you refuse, someone will replace you.

How to get your offer in front of this tech-savvy and information-hungry audience By Lisa Yorgey Many of us think of Information Technology (IT) professionals as computer nerds who'd rather interface with a PC than a human being, but to direct marketers they represent a dynamic and lucrative market. These tech-savvy professionals are responsible for selecting and approving communication and operating systems for companies representing all industries, and they manage purchasing budgets that range from $25,000 to $250 million and more. While this industry has taken a hit in recent months, the "demand for b-to-b names [for IT offers] is as strong as ever,"

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