Ron Cates

By Ron Cates is director of digital marketing education at Constant Contact. Reach him at rcates@constantcontact.com.

Everywhere you turn, there’s another statistic affirming that email marketing may produce a better ROI than any other digital marketing channel. It has been shown to generate an ROI of 183 percent for small businesses, according to recent reporting by VentureBeat; that number increases to 246 percent among mid-sized businesses.

The holiday season is here, which means we can look forward to spending time with family, eating delicious food and plenty of other cheerful activities. However as a marketer, you might not look forward to figuring out how to craft effective email call to actions (CTAs), which will compete with the plethora of other campaigns delivered to inboxes during this busy season.

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