Ron Burr

By Denny Hatch One way to cut through the clutter of the mailbox/in-box is to stop the casual browser cold with a headline so outrageous that it is impossible to ignore. What is fascinating is that in the world of political ideology, this technique works for both arch-conservative and arch-liberal publications, as is evident by two efforts mailed in October. The blazing, red #10 "WARNING!" effort is the launch package (202AMECON1003) for Pat Buchanan's The American Conservative. Buchanan's four-page letter (in typewriter type) starts off: If This Be Treason, Make the Most of It! Dear Friend, With apologies to Patrick Henry, it's

More Blogs