On Tuesday, Google plans to start ranking mobile-friendly sites higher on search engine results pages. That could mean as many as 44 percent of small- to medium-sized companies' websites will see lower SERP rankings. "Of the small businesses that have a website, only 56 percent have a responsive design website that is mobile-friendly," writes Clutch, a Washington, DC-based research firm, in its April 15 research announcement. "However, the survey also showed signs of improvement, as 23 percent plan to increase website spending in 2015."
Google's search engine results pages (SERPs) are now not only revealing which sites are mobile-friendly, but which ones aren't, according to the Search Engine Roundtable. On Tuesday, Barry Schwartz's article "Google's Text Version of Mobile-Friendly Web Pages in Search Results" shows significant progression during the past month in Google's SERP labeling. He found mobile icons appearing this month next to mobile-friendly results. On Monday, he saw crossed-out mobile icons next to some results that led to mobile-unfriendly sites. On Tuesday, Schwartz spotted text ("mobile-friendly") to the right of the appropriate URLs. [Editor's note: Searches on an Android device did not yield the same results as Schwartz found.
Chances are, you're reading this article from your mobile device or tablet—and pretty easily at that. So what's keeping your customers from browsing through your site or making purchases from their small screens?