Roderick Cook

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

By Denny Hatch Bill Jayme: In His Own Words Note: Bill Jayme's first promotional effort, "The Cool Friday" letter for LIFE, was reproduced in the October 2000 issue of TM. This is Jayme's last promotional effort, written for The New York Times, which failed to run it. —D.H. Bill Jayme, a direct mail copywriter prominent in magazine publishing circles, died in his home in Sonoma, CA on May 18. The cause of death was emphysema. He was 75. Over the past 30 years, Jayme and his partner, Finnish-born graphics designer Heikki Ratalahti, created the mailing packages ("junk mail") that successfully launched more than three dozen

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