Rod Lehman

Heather Fletcher is senior content editor with Target Marketing.

Five is the magic number for Palo Alto, Calif.-based HP Software, says Rod Lehman, the company's senior director of Americas marketing. That's how many touches consumers may require before converting, he told an intimate group of DMA2010 attendees during his session, "Effective Lead Nurturing: The Key to Doubling Conversion Rates."

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