Rob Kalin

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Etsy breached some sellers' privacy with an email sent this week to buyers. The email was experimental in nature to test new features and went out to a limited number of buyers, though Etsy would not reveal how many sellers were impacted. Etsy spokesperson Sara Cohen would not say whether Etsy would inform all sellers who were impacted and last night referred EcommerceBytes to an explanation from Marc Hedlund, seniorvVice president of product development. According to Hedlund, Etsy inadvertently replaced the seller's shop names with their real names taken from their credit cards

I had a short e-mail exchange recently with Rob Kalin, founder of Brooklyn-based Etsy, which may be the first true Web 2.0 company. Etsy is an online marketplace for handmade goods. It also offers a host of ways for its customers to connect with Etsy and each other. For example, the site offers user profiles, forums, blogs, and a rating and feedback system for the site's registered users, including crafters and artisans who sell their wares on the site.

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