We are amid an age where consumers are royalty — and it’s the brands that serve them. Yes, data science is required to uncover insights and inform the creative strategy, for both prospecting and retention. But that big idea still lies in the creative execution.
Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are telling them to bail on the social media network right now.
After years of being the poor relative to brand advertising, our direct discipline has finally been discovered by the big brand purveyors — all of those Mad Men who traditionally looked down their noses at any marketing efforts that demanded some form of response and were driven more by results than ego-polishing.