Rick Ritter

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Readers Respond to “The Decline and Fall of AOL,” published July 13, 2006. I want to share a couple of items to the history of AOL’s success. Jan Brandt left Field Publications as Advertising Director just at the time that Primedia, then K-III Communications, bought Field and included it with the Direct Marketing Group, of which Newbridge Communications (formerly Macmillan Book Clubs) was the anchor. Gryphon Editions was a division of Newbridge. I think the Field acquisition occurred in 1991. I also think Jan went to AOL directly from Field. Newfield, as it was renamed, slowly began to deteriorate. In 1993 K-III’s senior management,

Readers respond to “Warren Buffet’s Five Secrets of Success,” published July 6 2006, that examined how the world’s second-richest man does business. Garfinkel’s piece on Warren Buffett’s secrets of success was excellent. I’d like to add a couple of take-away points. Dave Thomas of Wendy’s said in IMPRIMIS magazine about a decade ago, and I paraphrase from memory, “It doesn’t do one much good to be the richest man in the cemetery.” My own pithy aphorism is, “He who dies with the most toys, is dead.” Lastly, whether or not one is religious, I share three hard sayings of Jesus: “It is easier for a

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