Richard Viguerie

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Two recent Supreme Court decisions—Citizens United v. Federal Election Commission and McCutcheon v. Federal Election Commission—have radically changed the American political landscape and put liberals' knickers in a twist. In the 2012 election, the competing billions—spent by the Democrats and Republicans—for the most part were spent on TV. Policy wonks watch cable news incessantly. The media and Washington insiders take cable news seriously. They consider themselves to be on the cutting edge of defining the issues ultimately controlling the results.

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