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Heather Fletcher Visit Author's Page

Heather Fletcher is senior content editor with Target Marketing.

August 5, 20093 Reasons Marketers Should Continue to Allow Guests on Their Sites

For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.

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